Working with students from Norway, Slovakia and Turkey, we developed a campaign on antimicrobial resistance (AMR) in collaboration with the CARE-BEH research team at SWPS University in Poland.

Targeting a younger generation increasingly exposed to stress, quick fixes and misleading health information, our aim was to challenge misconceptions about antibiotics and encourage more informed health decisions.

The project resulted in a virtual exhibition designed to capture attention, spark reflection and promote responsible antibiotic use.